Emerald Leadership

  • Jim Springer

Jim Springer
Vice President, Marketing
Emerald Health Bioceuticals

Jim Springer has more than XX years of experience as a natural products industry executive. He has served as president of three leading supplement companies, including Barlean’s Organic Oils, Dr. Daniel Amen’s BrainMD and Organic Mushroom Nutrition. Mr. Springer refreshed, rebranded and re-launched the latter two brands to widespread industry acclaim. At Barlean’s, he was instrumental in managing the brand’s emergence as one of the best-selling brands in the natural products industry. His core competencies include branding, package and label design, strategic marketing, sales leadership, integrated sales campaigns, market research and penetration, product launch and positioning, product development, public relations and project management. Mr. Springer holds a BA in communications from California State University, Long Beach.